Digital marketing refers to methods that you can use to promote products or services through digital medium like search engines, websites, social media apps, emails etc. There has been an increase in the number of people wanting to learn digital media marketing over the past few years.
Digital marketing is a great way to increase your online presence and extend your business. So, if you are planning to learn digital marketing, here’s a list of some books that might help. Whether you are a beginner or have prior knowledge on the subject, these books will always be good for reference.
Digital Marketing for Dummies (Ryan Deiss, Russ Henneberry)
As the name suggests, this book is for absolute beginners. It will make for a great read if you are looking to start a new business or hoping to expand an existing one over the online realm.
It covers the basics of marketing, including content marketing, email marketing, social media marketing, social media best practices, building brand loyalty etc. It talks less about the digital side of the subject and focuses more on marketing. It should be kept in mind digital tools and applications become obsolete all the time. However, there are some classic principles this book talks about, that will help you regardless of the tools or applications.
They Ask You Answer (Marcus Sheridan)
This book is for intermediate level learners. It is the best guide for people looking to fix their current marketing strategy. It stresses on the importance of focussing on the quality of content rather than old practices like keyword stuffing and link-building.
The author even shares his personal story of saving and growing his own business through content marketing. That makes the methodologies presented quite authentic. It has several other case studies and anecdotes, including some from conservative industries. The chapters are short and the language is simplistic, almost to a fault. It presents a perfect balance between case studies and actionable advice.
Social Media Marketing All-In-One for Dummies
This book follows the simple philosophy that social media services are simply tools to be used for marketing, not new worlds in themselves. It is for people who already know about the basics of marketing, but need concrete suggestions for applying social media tactics to achieve their goals. It emphasizes that social media marketing should not be studied as a separate discipline. It is a small part of marketing in general.
This book tries to persuade the reader to stick to simple plans and keep the customers as the primary focus. It stresses on targeting one niche market at a time, expand it, then use the profits to invest in the next niche. It will help you establish a social media presence without spending most of your time online. It will help you decide whether a certain technique is right and how to get the most out of it.
Youtility (Jay Baer)
This book can prove to be useful for novices and experts alike. It highlights the dynamics between services and marketing. It strongly emphasizes on the importance of customer care. It is filled with anecdotes about companies using customer care to increase growth.
It explains that ‘Youtility’ is the art of providing a huge amount of free, useful information to the customers if they search for it. Companies should focus on transparency if they wish for their customers to be loyal. This will help to expand your customer base. The language of the book is easy to read and it contains statistical information to support the key concepts.
Epic Content Marketing (Joe Pulizzi)
This book tells you how to use content marketing to get loyal customers. It is loaded with the do’s and don’ts of content marketing. It offers fifteen reasons why your business may not be benefitting from your current marketing strategy, including self- centredness, fear of failure, lack of C-suite sponsorship and numerous more.
The book talks about six basic principles of ‘Epic’ content marketing- Fill a need, be consistent, be human, have a viewpoint, avoid sales peak, be the best of breed. It contains a number of case studies and interviews that support these principles.
The case studies range from larger and famous brands like Coca-Cola to pool and spa companies having about twenty employees. This book will certainly make the world of marketing more interesting for you.
New Rules of Marketing and Pr (David Meerman Scott)
This book is mainly about the subject of social media marketing. It emphasizes the fact that it is important to have a goal before you develop a social media marketing strategy.
And before you have a marketing strategy, you should know the opportunities that social media offers. It gives hundreds of examples to illustrate how businesses change through the web. It talks about the importance of communication, and how it is evolving.
It doesn’t matter in what position you are in the digital marketing industry; this book will always make for a great read if you want to know how social media marketing strategies help sell products.
Hug Your Haters (Jay Baer)
This book will teach you the importance of criticism. It’s the critics who tell us what to do to make things better than they already are.
This book teaches you how to deal with critics. It teaches you how to handle customer complaints, drawing on various case studies from businesses of all types. It is filled with examples of haters who go wild and inspirational accounts of companies who have responded quickly, but with compassion and humanity. Customer care should be of utmost importance, if you wish your business to grow.
It explains that regardless of how famous or big your brand is, you will always have haters that you can’t afford to ignore. It teaches you to embrace the complaints and turn bad reviews into good outcomes.
Jab, Jab, Jab, Right Hook (Gary Vaynerchuk)
The book’s name is actually a formula for social media success. It illustrates the importance of social media in the present- day scenario. It explains the importance of patiently engaging with your customers to build crucial relationships (jabbing). The ‘right hook’ is a reference to a company’s next sale or campaign that hopefully will knock out all competition.
The book explains that there is a very fine balance between ‘jabbing’ and ‘right hook’ in order to succeed. It tries to explain that though communication is important, context matters too. It is important to develop high quality content that is perfectly adapted to specific social media platforms and devices.
Ogilvy on Advertising (David Ogilvy)
This book is the most important reference books of all time, if you are planning to learn to design advertising campaigns. It contains numerous rules that you might find really helpful.
It stresses on producing advertising that sells the product.
For this it is important to consider the brand image, the idea, the uniqueness and several other parameters. The book also contains a number of illustrations to make it more interesting. It illustrates the fact that doing your homework is mandatory, that you should keep things simple.
The author believes that these fundamentals are timeless, and will never go out of style.